Google Creator Playbook Version 4 - Manual (Page 67)

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Cross-promotion & Collaboration
General Best Practices
• Collaborate with channels that attract similar
demographics.
• Appear, guest-star or contribute to other channels
and vice-versa. Leverage each other’s audience to
find new viewers.
• Record video chats, hold Hangouts on Air, or
incorporate video from a collaboration partner on
your channel.
• Use annotations, playlists, links in description and
clear direction within the video to help the viewer
watch more.
• Be active on your channel during any cross-
promotion period. Interact with new viewers.
• Feature your best videos or playlists when you
expect a lot of new channel visitors.
• Make sure to have an effective programming
schedule after cross-promotions. The content you
publish in the weeks after gaining new subscribers
will determine if these new viewers remain
subscribed and active with your channel.
Think holistically about your YouTube community.
Sure, it includes your most avid fans and followers, but
it also includes other YouTube creators. Identify similar
or relevant channels and invest in these relationships.
Accessing new audiences on YouTube begins with
finding the channels where those audiences are
already engaged.
It’s a good idea to identify similar or relevant channels
with whom to work on cross-promotion and
collaboration in a mutually beneficial manner. Though,
first you must do the work to build your content, your
channel, and your audience into something that other
channels will want to support or partner with.