Google Creator Playbook Version 4 - Manual (Page 70)

68
Google+
Strategy:
Leverage Google+ to build viewership and engage
with your audience in new ways.
Why It Works:
Google+ extends the reach of your channel and
improves content discoverability across Google’s
products and platforms.
How To Do It:
Connect your channel with a Google+ page or profile,
and take advantage of new features with enhanced
integration between Google+ and YouTube.
Effect
• Views
• Engagement
• Comments
Time Cost
Moderate:
Less than 1 hour
Optimization Type
Pre-Production
Production
Publishing
Post-Publishing
Impact
4 out of 5