Google Creator Playbook Version 4 - Manual (Page 8)

6
Captivate Your Audience
Strategy:
Hook viewers from the start of your video to keep
them watching.
Why It Works:
Videos and channels that retain their viewers create
the best viewing experience. YouTube optimizes
search and discovery for videos that increase watch
time on the site.
How To Do It:
Increasing watch-time can be accomplished through
video production techniques that include effective
editing, quality production, and attention to
video structure.
Effect
• Retention
• Annotation CTR
• Views
Optimization
Pre-Production
Production
Publishing
Post-Publishing
Time Cost
Moderate:
Less than 1 hour
Impact
3 out of 5