Google Creator Playbook Version 4 - Manual (Page 41)

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Annotations
InVideo Programming Annotations
Unlike regular annotations, InVideo Programming
allows you to promote both your channel or any
video on YouTube across all your uploads. How
InVideo Programming works:
• When promoting videos, pulls in the thumbnail as
the annotation. Videos with optimized thumbnails
perform better.
• Ability to upload a custom, transparent square
image to promote your channel. Unsubscribed
viewers who hover over the channel image have
the ability to subscribe to your channel without
interrupting the video.
• You can set InVideo Programming to appear at the
beginning or end of every video.
• Only available to channels that are in
good standing.
• InVideo Programming annotations are viewable on
mobile devices.
For more information on where to edit InVideo
Programming visit the YouTube Help Center.
Example Uses:
• Promote your most recent upload
• Promote a tentpole event or collaboration video
• Promote the first episode in a series
• Promote your channel with a custom image