Google Creator Playbook Version 4 - Manual (Page 27)

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• Live events can be a powerful driver of new
subscriptions. Ask for subscribers and tease your
channel’s content during the event.
• Let viewers know when the footage from the live
event will be uploaded to the channel. You can do
this in the video itself, in the video description, and
in the comments of the video.
• Make sure that you have staff to keep the event on
schedule, read and respond to social media, and
serve as a connection between online reaction and
the host.
During the Live Event
Though YouTube Live is primarily used to push
content to viewers, there is still an opportunity to
build Calls to Action into the content to turn viewers
into channel subscribers.
• Make sure that InVideo Programming is promoting
the livestream when the livestream is live. When
scheduling the livestream, you can schedule
InVideo Programming to do this automatically. In
order for this feature to work, the live event must
be set to public (unlisted or private live events will
not be promoted through InVideo Programming).
• Calls to Action need to be edited into the actual
production of the event, as Live does not currently
support annotations. These Calls to Action could be
scripted, or if you have the editing capability, edited
into the top or bottom third of the broadcast.
• Pay attention to the live comments! Give the
people what they want, whether it’s a certain
camera angle, a song, a question to be answered,
or for more/less of some topic.
YouTube Live
Plan for dead-air during a live event.
What stunts or audience questions can you address
during lulls in the action or performance?