Google Creator Playbook Version 4 - Manual (Page 2)

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What’s New in this Version
Since we released the first Creator Playbook in July 2011, quite a bit has changed on
YouTube. And, as the platform evolves to reflect our new strategies and recommendations
for audience development, so too does the Creator Playbook.
New and Revamped Sections:
• Live: YouTube Live gives your fans another reason to tune in. Cover timely events and
create new ways for your fans to interact with you.
• Promotion: Paying to promote your videos on YouTube can connect your channel with
new audiences and convert existing viewers into subscribers.
• YouTube Analytics: Uncover key channel insights based on viewers’ data and the
content they engage with most.
• Google+: Leverage Google+ to build viewership and engage with your audience in
new ways.
• Build Your Community: Interact with your audience, and build a community around
your content on YouTube.