Google Creator Playbook Version 4 - Manual (Page 50)

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Reaching All Audiences
Strategy:
Optimize videos and create content to reach the
widest possible audience. Caption your videos to
ensure they are accessible to any viewer.
Why It Works:
Captioning makes your videos accessible to more
viewers, including foreign language speakers and
those with disabilities.
How To Do It:
Use online tools to create captions for your videos.
Create content that can transcend cultural
differences.
Effect
• Search Traffic
• Views
Optimization Type
Pre-Production
Production
Publishing
Post-Publishing
Time Cost
Medium:
1+ hours
Impact
2 out of 5