Google Creator Playbook Version 4 - Manual (Page 86)

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Glossary
Annotations - Video Annotations are an uploader-
controlled, dynamic overlay on videos that allows you
to overlay text on a video and/or make parts of the
video clickable. You can add, edit and delete
annotations to your videos, controlling the text,
placement, timing and link URLs. URLs can only be
directed to YouTube.com.
Audience Retention - The Audience Retention report
(formerly known as Hot Spots in Insight) measures
your video’s ability to retain its audience. It shows
when viewers fast-forward, rewind or leave
your video.
Avatar - The square image on your channel page that
represents your channel across the site.
Blog Outreach - A strategy of sharing your videos
with a targeted list of blogs, sites and/or online
communities and influencers. This includes sending
your video link and/or embed code to blog editors
and others in the hopes that they embed or share the
video with their audiences.
Blog Roll - A list of blogs, sites, online communities
and influencers relevant to a particular category or
type of content. Used for blog outreach.
Bulletin - A message that channel owners can send to
their subscribers. Bulletins show up in subscribers’
feeds. Channel owners can attach videos to a bulletin.
Call to Action (CTAs) - These prompt the viewer to
take an action.
Channel or Channel Page -
YouTube.com/CHANNELNAME. A channel is the
public page for a user account on YouTube. It contains
uploaded videos, playlists, liked videos, favorited
videos, channel comments and general activity. Some
creators manage or create content across multiple
channels.
Comments - These are written comments on videos,
channels, playlists or in response to other comments.
Comments may be posted either on the watch page
or on a channel page.
Community Actions - Any actions taken by a viewer
on or around your channel and content. Includes
likes, favorites, subscriptions and comments.
End-Card or End-Slate - A graphic that creators include
at the end of their videos. End-cards typically include
specific Calls to Action to subscribe, watch more
content, or visit a channel page. They may also contain
credits for the video. Generally, end-cards prominently
feature annotations.
Engagement - Interaction between the creator and
the audience, the viewer and the video, or the creator
and the site. Can be measured by the number of
interactions (comments, favorites, likes, or new
subscriptions) per view.
Favorite(s) - A user action that adds a video to their
channel’s Favorites playlist. This action can also be
broadcast to subscribers