Google Creator Playbook Version 4 - Manual (Page 83)

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Build Your Community
Create videos specifically designed to engage your audience. Ask questions, feature
fans, or address the audience directly.
Dedicate time to interact with your audience and develop relationships with top
contributors. Respond to comments in the first few hours after you publish a video.
Identify channels with similar content and/or similar audiences, and work with them
to cross-promote or collaborate.
Set up a Google+ profile page to engage with fans and other YouTube creators.
Engage your fans directly in Google Hangouts and broadcast live via Hangouts
on Air.
Create and maintain a blog roll for your channel. Include niche sites or targeted sites
for tent-pole related content.
Track engagement on social media sites, and measure the incoming traffic from
those communities to your YouTube content.
Checklist