Google Creator Playbook Version 4 - Manual (Page 25)

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Schedule the livestream
• The metadata of your scheduled live event is
important. Add a great title, thumbnail, and an
optimized description.
• Custom thumbnails and titles are especially
important for live events due to their placement on
your channel, in channel sections, in an email to
your subscribers when the event is live, and on
youtube.com/live.
• Promote the Live event on G+ by creating an event
and making that event available “on air”. By
showing additional fields you can reveal a YouTube
URL to your G+ followers.
YouTube Live lets you livestream large music, news,
and cultural events, and interact with your fans in a
way that’s not possible with regular YouTube videos.
Let’s dive into the steps to set up, promote, and
execute a live event.
Think about your YouTube Live event in stages:
• Before the event
• During the event
• After the event
Before a Live Event
Live events appeal to your most engaged fans.
Remember, a livestream is only viewable for a limited
time period, so make sure your audience knows when
to tune in!
Test, test, test (and test some more)
• Get familiar with the technical setup of a livestream
before scheduling an event.
• Test everything well in advance of your event; you
don’t want to let down your audience by having
technical difficulties.
• Your channel must be in good standing to publish a
live event.
YouTube Live