Google Creator Playbook Version 4 - Manual (Page 72)

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Google+
Unlock Features
We are constantly adding new features to channels
linked to a Google+ profile or page to improve
engagement, discoverability, and more flexibility
managing your channel. Once you connect your
YouTube account with Google+, you have access to
these extra features.
• Better name: Change your channel name through
Google+ or even add spaces and punctuation.
• Google+ Badge: Add a badge to your website to
connect it to your Google+ page. It makes your
page and relevant posts eligible to appear in
Google search results.
• YouTube Tab: Feature nine of your most recent
public videos in a tab on your Google+ profile.
The videos play on YouTube, and the tab links to
your channel.
Once you’ve linked your channel to Google+, here’s
how you can get the most out of Google+ features to
highlight your videos.
Manage Circles
• Create and organize different circles to correspond
with the various audiences you want to reach.
• Offer fans exclusive access to videos by sharing
private or unlisted videos to your circles.
Post and Share
• Post new videos to your Google+ stream, and
target updates to specific circles.
• Post a video directly to a linked Google+ page
when uploading from YouTube, and customize the
message for each post.
• Share archive videos from your channel to your
Google+ community to spur new viewership.
• Post supplemental content on your Google+ page
such as behind-the-scenes photos, or provide a
sneak preview of videos.
• Encourage followers to +1 and share your post if
they like what they see.
Be sure to link your Google + page with
your official website to enable discovery
of your channel and videos in Google search.
Post at least once daily: the best times to
post are from 10am - 1pm.