Google Creator Playbook Version 4 - Manual (Page 44)

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Channel Page Optimization
YouTube channel pages display videos in two ways:
through Browse or the Activity Feed. The Activity
Feed broadcasts channel activity to your subscribers.
To learn more, see “Maintaining the Channel Feed”.
In Browse, subscribed and unsubscribed viewers see
different versions of your channel. The unsubscribed
view is your first opportunity to convince potential
fans to subscribe.
Subscribed View
• Subscribed viewers see personalized
recommendations of “What to Watch Next,”
based on their viewing history. In the default
view, subscribers will see videos they haven’t
previously viewed.
• Your most recent feed posts will appear on your
channel page.
• Promoting a video with InVideo Programming will
push that video more frequently to “What to Watch
Next.” see “Programming”
• Channels listed in the Other Channels module will
be listed as “Suggested” when a user subscribes to
your channel.
Unsubscribed View
• Unsubscribed viewers will see your channel trailer
first. Enable the channel trailer view and upload a
channel trailer.
• Keep your trailer short. You should be able to pitch
your channel to a new viewer quickly.
• Show, don’t tell. If you’re a comedy channel, make a
funny promotional video. If you’re an extreme
sports channel, incorporate a trick into your video.
Your channel trailer is your elevator pitch to
potential subscribers: How can you convince
first-time viewers to subscribe?
• Ask viewers to subscribe. Any CTAs should leave
time for the viewer to take action before the
video finishes.
If the channel trailer view is not enabled,
unsubscribed viewers will just see your sections.