Google Creator Playbook Version 4 - Manual (Page 79)

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Promotion on YouTube
Note:
• All the strategies outlined here require you to pay
for your own advertising.
• You can start with as little or as much of an
investment as you’d like.
• Campaign budgets, ads, and targeting strategies
are all flexible and can be started, changed or
stopped at any time.
• Beyond the guidance below there are several
resources to help you get started with paid
promotion including the AdWords help center,
adwords.google.com and support line,
1-866-2-Google.
Paid Promotion on YouTube
After you optimize your channel and videos to
organically grow your audience, you can pay to
promote your channel and videos with ads on
YouTube. When used in tandem with other playbook
best practices, these ads can help you effectively gain
new viewers and subscribers.
A tool called AdWords for Video allows you to promote
your videos and your channel with the TrueView family
of ad formats. Get started by creating an AdWords
account at adwords.google.com, create a new “online
video campaign,” set a budget, and use the strategies
below to create an ad and target an audience.
In this section we’ll cover: TrueView ad formats,
audience targeting strategies, and how to combine
formats and targeting to reach new audiences,
capture subscribers, and cross promote with other
similar channels.
Link your YouTube and AdWords
accounts to unlock key campaign success metrics,
such as the number of subscriptions or video views after
an ad-view.