Google Creator Playbook Version 4 - Manual (Page 74)

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Google+
Promote HOAs
There are a variety of ways to promote HOAs on
Google+ or your YouTube channel.
• Create a public Google+ Event to remind viewers to
tune in. It features a broadcast of the HOA and the
social commentary around it.
• Promote your upcoming HOA on your channel. Post
to your feed or upload a promotional video
announcing the event’s date and time.
• Direct viewers to your live event URL: youtube.com/
user/{channelname}/live. It features your latest
live event.
• Refer to the YouTube Live section for more ways to
promote HOAs on your channel.
Google+ Communities
Communities allow you to supercharge your
relationship with your fans and bring them together
around shared interests. You can increase awareness
of your channel by participating in relevant
communities and keeping up with discussions.
• Participate and share your content in relevant
fan communities.
• Designate a trustworthy fan to moderate your
own community.
• Contribute posts to foster discussion and ideas
rather than broadcast information. Add categories
to guide discussions.
• Limit membership to reward superfans with
exclusive access to videos, Hangouts, and other
bonus content. Note: communities can be public
or private.
Measure
• Use Google+ Ripples to track how your posts are
spreading across Google+ over time. This is a great
way to spot your biggest influencers and super-
fans. Jump into the conversation when it makes
sense, and use Google+ Ripples to identify and
follow interesting people.
• Track the analytics on your Hangouts on Air to
understand what length and format works best for
your viewers. Note: Views in YouTube Analytics
represent total live and recorded playbacks.
• Access social reports from Google Analytics to see
how Google+ influences your conversion rates and
the impact of referrals from your social network.