Google Creator Playbook Version 4 - Manual (Page 43)

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Channel Page Optimization
Channels appear on YouTube more often and in more
varied placements than ever before. Optimize your
channel for placement in search, related channels,
browse channels and the feed so you’ll engage current
and potential subscribers across YouTube.
Channel Name
• Your channel name will appear across the site
in search, suggested channel and channel
browser placements.
• Your channel name is distinct from your channel
URL; the name can be edited from the channel page.
• Pick a channel name that is short, memorable and
gives your audience an idea of what your channel
is about.
Channel Description
• The first few words of your channel description
appear most frequently across the site so highlight
your most important content upfront.
• Accurately describe your channel.
• Use relevant keywords in the description.
• Include your upload schedule, especially if you host
multiple content types or series.
Example of a great description
Adult Swim: “Adult Swim is your late-night home for
animation and live-action comedy. Enjoy some of your
favorite shows, including Robot Chicken, Venture Bros,
Tim and Eric, Aqua teen, Childrens Hospital, Delocated,
Metalocalypse, Squidbillies, and more. Watch some
playlists. Fast forward, rewind, pause. It’s all here. And
remember to visit Adultswim.com for all your full
episode needs. We know you wouldn’t forget, but it
never hurts to make sure.”
Channel Icon
• Upload a square, high-resolution (800px x 800px)
image that is recognizable at smaller resolutions.
This image will be your channel’s icon throughout
the site.
• Use text sparingly; it can be illegible at smaller
resolutions.
Channel Art
• Create customized, visually-compelling channel art.
Use the channel page and use the channel art tool to
choose how the image appears on desktop, mobile,
and TV.
• Channel art should reflect your channel’s personality.
Make the audience feel like they’re connecting with
a person or character and not just a brand.
• Add website and social media links to the About tab.
These links can be overlaid on desktop channel art.
• Check how your channel looks in search, related
channels and the channel browser. Do your channel
icon, channel name and channel art do a good job of
describing your channel to potential fans?
Associate your official website with your
YouTube channel.