Google Creator Playbook Version 4 - Manual (Page 42)

40
Channel Page Optimization
Strategy:
Create a cohesive and compelling channel experience
that will turn first-time visitors into long-term
subscribers.
Why It Works:
A well-organized channel page and robust channel
metadata will make your channel a richer destination
for both current and potential subscribers.
How To Do It:
Optimize channel branding and metadata, create
organizational sections and a channel trailer, and
broadcast to subscribers through the feed.
Effect
• Channel Views
• Channel Discovery
• Subscribers
• Views
Optimization Type
Pre-Production
Production
Publishing
Post-Publishing
Time Cost
Moderate:
Less than 1 hour
Impact
3 out of 5