Google Creator Playbook Version 4 - Manual (Page 35)

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Thumbnail Optimization
Strategy:
Create high-quality, custom thumbnails for your
videos that accurately represent the content.
Why It Works:
Thumbnails act as miniature marketing posters for
your videos – they attract viewers to your content and
compel them to click through to watch.
How To Do It:
Design and upload custom thumbnails for new
videos. Update archive video thumbnails.
Effect
• Search Traffic
• Views
• Suggested Video Traffic
Optimization Type
Pre-Production
Production
Publishing
Post-Publishing
Time Cost
Moderate:
Less than 1 hour
Impact
5 out of 5