Google Creator Playbook Version 4 - Manual (Page 53)

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YouTube Analytics
Strategy:
Use YouTube Analytics regularly to assess your
channel’s performance and investigate changes or
trends across key metrics.
Why It Works:
Analytics provide actionable insights for creators to
make better videos, implement and measure
optimizations, and develop strategic programming.
How To Do It:
Gain fluency in the YouTube Analytics product.
Routinely assess your channel’s performance and
make changes to content and audience strategies
based on your findings.
Effect
• Engagement
• Subscribers
• Views
• Community Activity
Optimization Type
Pre-Production
Production
Publishing
Post-Publishing
Time Cost
Medium:
1+ hours
Impact
2 out of 5