Google Creator Playbook Version 4 - Manual (Page 57)

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YouTube Analytics
4. Know How Many Videos Each Viewer Consumes
Understanding what causes viewers to enjoy multiple
videos per visit can help you work smarter, not harder.
Because engaging existing audiences is easier than
attracting entirely new ones, it’s important to extend
the viewing session for viewers you have. Do you
know which days viewers are most likely to visit
your channel, and which videos they enjoy
watching most?
Key Reports:
• Views - Shows overall viewership trends and which
videos are driving those views.
• Views vs. Unique Cookies - Shows how many
average views are consumed per visitor.
Sample Report Uses:
• Identify days that your audience is most active;
repeated weekly viewership peaks may suggest the
best days to upload new videos to your channel.
• Consider focusing or putting creative spins on
themes and topics that have performed
exceedingly well in the past.
• Increase Views per Unique Cookie by suggesting
additional videos your viewers might like via
engaging playlists, end cards, and call-to-actions.
• If your Views graph is spiky and erratic, check the
Homepage Feeds and Subscriptions traffic sources
to determine if your upload schedule might be
responsible.
• If overall Views are growing and/or a certain video
has gone viral, consider adding subscribe
annotations to convert those viewers into a loyal
community.