Google Creator Playbook Version 4 - Manual (Page 78)

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Promotion on YouTube
Strategy:
Create promotional videos and pay to promote these
on YouTube using AdWords for video.
Why It Works:
Promoting your videos allows you to connect with
audiences that might not have found your channel
otherwise and helps convert existing viewers
into subscribers.
How To Do It:
Create great ads with a clear call-to-action and target
these ads to the correct audience.
Effect
• Subscribers
• Views
Optimization Type
Pre-Production
Production
Publishing
Post-Publishing
Time Cost
Major:
Full Day or More
Impact
4 out of 5