Google Creator Playbook Version 4 - Manual (Page 66)

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Cross-promotion & Collaboration
Strategy:
Work with other creators and cross-promote content
between channels.
Why It Works:
Collaborating with and promoting other creators in
the community can be one of the most powerful
ways to reach new audiences. Other YouTube creators
are a critical part of your community on YouTube.
How To Do It:
Create a strategy to cross-promote your content to
relevant audiences. Find and reach out to channels
with similar audiences for collaborations.
Effect
• Channel Views
• Subscribers
• Views
Optimization Type
Pre-Production
Production
Publishing
Post-Publishing
Time Cost
Major:
Full Day or More
Impact
5 out of 5