Konica Minolta Digital StoreFront - Manual (Page 92)

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Variable Data Products (VDPs)
Variable data products (VDPs) may include business cards, note cards, invitations, or promotional
flyers that you personalize by supplying data such as a name and address and/or by adding an image.
The site provides the basic product (such as a business card) and you personalize it.
 DSFdesign Studio products are another type of product that can be personalized; such products
may also be available for order on the site. For information about DSFdesign Studio products see
page 66.
Sometimes data that you can use for personalizing a product may be provided on the site. For
example, an address book from which you can select contact information may be available.
Sometimes you can create several versions of the same product, each personalized differently, for
example, 500 copies of a promotional flyer, with each flyer addressed to a different prospect.
Different variations of VDPs may be available:
• Some products are personalized one at a time (as a "one-off," or to address a single situation). For
example, you are an HR manager and need to order your company business card for a new
employee. In this case, you customize the business card with the information for a single person.
This is also called a single-record order. Depending on how the print shop configured the product,
single-record VDPs may use Visual Product Builder (see below) or Classic Product Builder (see page
97).
• Some products can be personalized several at a time. For example, your company opens a new
office, and 10 employees need new business cards. In this case, the order includes 10 variations of
the business card, personalized for each employee. This is also called a batch order. VDPs that are
personalized in a batch use Classic Product Builder.
Personalizing single-record VDPs (Visual Product Builder)
Some variable data products (VDPs) are designed to be personalized one at a time. One example is a
note pad to which you add a logo and some text; another example is a business card that you
personalize with information for one person (like yourself or one member of your organization). These
products are also known as single-record personalized products. (Other VDPs are batch products since
they are personalized several at a time. See page 99.)
Depending on the product, sometimes you fill in a form (for example, provide your contact
information) and other times you select information from a data source (for example, an address book
that your company makes available). In addition, for some products you can upload your own image
to personalize the product or select an image from a gallery.