Motorola moto E - Manual (Page 28)

Basic Operations 20
If you didn't set up a Google Account when you initially set up your phone, Google Now prompts you
to sign up now. Get started with Google Now:
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Touch and hold Home and then flick up to the Google Now icon .
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Start speaking and Google Now will find what you need.
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You can quickly see your Google Now cards keeping you up to date.
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At the home screen swipe right.
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Set your preferences for notifications
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Tap > Settings and tap Notifications.
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To turn Google Now on or off
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Tap > Settings and tap Google Now.
Tip: If you are done reading a card, swipe it to the right.
Voice Search on the Home Screen
Use the Google search bar on your Home screen to quickly search with voice or text.