Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Guide - Manual (Page 98)

TRACKING YOUR
SUCCESS
Intro Tools Insights
98
The Targets tab
AdWords for video: Campaign Report
Click a campaign to enter the campaign report.
Campaign reports are made up of four clickable tabs:
The Ads Tab
When you click a campaign, you’ll be in the Ads tab,
which lets you see how your ads are performing by
TrueView format, network, and targeting group.
The Videos Tab
If you link your YouTube and AdWords accounts, you can
see how much of your ad your viewers watched as well
as the performance of your Call-to-Action overlay.
The Targets Tab
The Targets tab shows your campaign performance by
targeting group. Select a targeting option from this tab
to compare how viewers responded across interests,
demographics, keywords and more.
The Settings Tab (not pictured)
In the Settings tab, you can adjust your daily budget,
change the regions where your campaign is targeted,
and make other adjustments that may help you reach
your audience.
The Videos tab
The Ads tab