Video, Educational videos – Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Guide User Manual
Page 16
GETTING STARTED
WITH
VIDEO
Intro
Plan
Shoot
Edit
Publish
16
Educational videos are a great way to build loyalty around your business.
They help establish you as an expert and keep people coming back to
learn more.
Educational Videos
How-To
How-to videos give people step-by-step instructions
to do almost any activity, from arranging flowers to
learning how to build a deck.
Presentations/Speeches
If you give a speech or presentation, record it and
upload it to YouTube. It’s another way to show off your
knowledge and establish yourself as a trusted expert.
Product Instructions
If your product requires some assembly, consider
showing your customers how to put it together.
Mike Chang shows how to do his dumbell workout:
www.youtube.com/watch?v=IJFAdOlUVT0
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