Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Guide - Manual (Page 75)

Intro Jumpstart
75
PROMOTING YOUR
BUSINESS
Promote
The next step is to write ad text and choose a thumbnail
image from your video that will inspire people to click.
1. Write a headline and description. Get six helpful tips
on the next page.
2. Choose one of the four Thumbnail images.
3. Set your Display URL. This is the web address
your viewers will see in certain ad formats.
We recommend making this your business’ website.
4. Set your Destination URL. This is the web address
your viewers will visit when they click your video.
We recommend making this your business’ website or
a subpage of your website.
5. Name the ad something meaningful to you.
(This is for your reference only and won’t be visible
to viewers.)
6. When you’re done, click Save and Continue.
In the image on the right, you can see how Jane set up
her ad’s headline, description, and other attributes.
Step 7: Write Your Ad & Choose an Image