Video, Step 1: write a creative strategy, Creative strategy – Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Guide User Manual
Page 10
GETTING STARTED
WITH
VIDEO
Intro
Plan
Shoot
Edit
Publish
10
Put some thought into what you’re about to create.
This section will help you answer some important
questions and set the strategy for your video.
To demonstrate, you’ll follow Maya as she
writes a creative strategy for her small business,
Northlake Bed and Breakfast. She’ll help you see
firsthand how to plan, create, and upload your
video to YouTube.
RESOURCE:
at the end of this guide, which you can use to complete your
own creative strategy, storyboard, and more.
Step 1: Write a Creative Strategy
Creative Strategy
Background Info
Company name:
Northlake Bed and Breakfast
Product/service description:
A 10-room bed and breakfast in central Vermont that offers
visitors a relaxing night’s sleep and access to New England’s natural wonders. Northlake
Bed and Breakfast also sells food products, including our own all-natural maple syrups
and a variety of stone-ground Belgian waffle mixes.
Promise/guarantee:
Northlake visitors will feel refreshed, relaxed, and reconnected to the
natural world.
Where product/service is sold:
Northlake Bed and Breakfast is located in North Windham,
Vermont. Our food products are available in our gift shop and at the North Windham
General Store.
Target Audience
Age:
30+
Gender:
Men and women
Location:
Southern New England, New York, Pennsylvania, New Jersey, Rhode Island, France,
England, Denmark
Annual income:
$60,000
What’s important to them?
Nature, the environment, organic foods, cooking, skiing,
snowshoeing, hiking, fishing, folk music, simple living, travel, relaxation
What do they want or need?
A place to go to reconnect with themselves, their
companions, and nature. A quiet, personal space to spend a few nights in the woods
of New England.
Are there any upcoming opportunities?
ski season, Valentine’s Day, fishing season, autumn
(leaf season)
Goals
What is your main goal for your video?
Generate interest in Northlake Bed and Breakfast as a
premier vacation destination in central Vermont.