Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Guide - Manual (Page 12)

GETTING STARTED
WITH
VIDEO
Intro Plan Shoot Edit Publish
12
Target Audience
Knowing your customers is an important part
of running a business and creating a successful
video. Here, list any demographics, attributes,
and interests of your audience.
Step 1: Write a Creative Strategy
(cont’d)
Creative Strategy
Target Audience
Age: 30+
Gender: Men and women
Location: Southern New England, New York, Pennsylvania, New Jersey, Rhode Island,
France, England, Denmark
Annual income: $60,000
What’s important to them? Nature, the environment, organic foods, cooking, skiing,
snowshoeing, hiking, fishing, folk music, simple living, travel, relaxation
What do they want or need? A place to go to reconnect with themselves, their
companions, and nature. A quiet, personal space to spend a few nights in the woods of
New England.
Are there any upcoming opportunities? ski season, Valentine’s Day, fishing season,
autumn (leaf season)
TIP: You can choose a
target audience that
you know is your
business’ bread and
butter, or a new group
you want to try to
engage in your product
or service.
RESOURCE: Find out
where your target
audience lives, how
old they are, and what
they’re interested in
at www.google.com/
insights/search