Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Guide - Manual (Page 14)

GETTING STARTED
WITH
VIDEO
Intro Plan Shoot Edit Publish
14
See Mike Chang’s channel at: www.youtube.com/sixpackshortcuts
Spend five minutes exploring YouTube and you’ll see that people have found
dozens of ways to promote their businesses. You could create a quick how-to,
shoot a customer testimonial, or simply share a little about yourself and what
you do. How you choose to showcase your business depends on your goals,
your audience, and their needs.
Step 2: Choose a Creative Approach
Success Story: Mike Chang’s Six Pack Shortcuts
On March 1, 2010, fitness entrepreneur Mike Chang
decided to shoot a simple four-minute exercise routine
and post it to YouTube. It was a good start and Mike
stuck with it, adding more videos and promoting them
with video ads.
Today, Mike has more than 89 videos on his channel
with more than 82 million views: different types of
videos that market his business to distinct audiences.
He uses educational videos to demonstrate specific
routines, testimonials to show customer success stories,
and even parody videos to entertain his viewers.
On the following pages, you’ll find some creative themes you can use to make
a video in just a few hours. The three main categories are informational,
educational, and sales.
Learn more about how Mike does it at www.youtube.com/advertise