Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Guide - Manual (Page 112)

Appendix Resources Glossary Workbook
112
E–M
Embedding – You can make YouTube videos appear on your website, social networks, blogs, and more with a special
embed code. The embed code is available below the video on its main viewing page by clicking
Embed.
Google Display Network – The Google Display Network is comprised of tens of thousands of websites that have partnered
with Google to display Google AdWords ads.
Metadata – For videos on YouTube, metadata includes the title, description, and tags. Metadata helps YouTube catalog videos
and make them discoverable through search and recommended videos.
P–S
Playlist – A playlist is a collection of videos that can be watched on YouTube, shared with other people, or embedded in
websites or blogs.
Rating – Viewers can rate videos as they watch them. Ratings are displayed under each video on YouTube.
Share Button – A button located under a video on YouTube that allows you to share the video.
T
Tag – Tags are words or phrases that describe the content of the video and are selected by the video owner. They reflect the
words that viewers might search for to find the video content.
TestTube – TestTube is a YouTube page where new ideas are tested before being released as features. Check it out
at
www.youtube.com/testtube .
Thumbnail – A thumbnail is a small picture that appears next to your video in search results, recommended videos, and
elsewhere on YouTube.
TrueView – The YouTube family of video ads where you only pay when a viewer chooses to watch your ad. Ads appear before,
during, or after viewer selected videos, as well as above YouTube search results, above suggested videos, and on sites in the
Google Display Network. There are four types of TrueView ads: in-search, in-display, in-slate, and in-stream.
TrueView In-display – A static video ad that appears with suggested videos on YouTube or tens of thousands of websites in
the Google Display Network.
TrueView In-search – A video ad that appears with search results on YouTube or the Google video search results page.
TrueView In-slate – A video ad that appears in a “slate” of three potential ads before YouTube videos longer than 10 minutes.
Viewers can choose one of the ads or see regular commercial breaks during the video.
TrueView In-stream – A skippable video ad that plays before, during, or after YouTube videos or video content across the
Google Display Network.