Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Guide - Manual (Page 103)

TRACKING YOUR
SUCCESS
Intro Tools Insights
103
Example: Explore Basic Ad Performance
Learn how your audience responded to your video ads by
checking Impressions, Views, and View Rate.
Tom is happy with his overall ad performance. The
Impressions column shows that his thumbnail ad was
displayed 2,800 times and his video was displayed 3,000
times. Of those impressions, more than 450 people viewed
his ad, as shown in the Views column.
The ratio of impressions to views is the campaign’s
View Rate, and in Tom’s case, almost 8 percent of all
people who saw his ad chose to watch his video.
Now that you have some insights into your audience and a
benchmark for your ad performance, you can test adjustments
that may help you reach your audience. Learn how in the
next section.
TIP: To learn more about AdWords for video’s reporting tools, go to
support .google.com/adwords , search for “AdWords for video”, and
click the link AdWords for video.
Tom checks key stats related to his ad performance