Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Guide - Manual (Page 74)

Intro Jumpstart
74
PROMOTING YOUR
BUSINESS
Promote
• YouTube Search includes YouTube and Google Video search results pages.
• YouTube Videos includes clips on YouTube watch and channel pages.
• The Google Display Network is a collection of tens of thousands of websites that have
partnered with Google, YouTube, and specific Google properties to display ads.
How Ads Appear: The TrueView Family
Ad Format
Viewers see your ad above or next to
YouTube’s search results when they
search for content related to your video. Pay only when someone clicks your ad to
watch your video. TrueView In-search
Ads appear on the YouTube search page.
Pay only when someone clicks your ad to
watch your video. Viewers can click the display ad to watch
the video in the ad or on a YouTube
watch or channel page. TrueView In-display
Ads appear next to videos on the
YouTube watch page.
Pay only when someone watches 30
seconds of your ad or to completion if the
ad is under 30 seconds. TrueView In-stream
Ads play as a pre-, mid-, or post-roll
on YouTube partner videos of all
lengths.
Viewer Experience Pricing Model How It Appears on YouTube
Pay only when someone clicks your ad to
watch your video. Before a video plays, viewers choose to
watch one of three ads, or to see regular
commercial breaks during the video. TrueView In-slate
Ads play before long-form YouTube
partner videos over 10 minutes.
Where Ads Appear
With AdWords for video, you can promote your videos to audiences on YouTube and on sites across the web.
skip
Ad plays and viewers can skip after
5 seconds.
RESOURCE: You can watch a video summary of the TrueView family of ads at http://www.youtube.com/watch?v=tmCk8EaBMow