Business, Step 6: choose your ad formats & networks – Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Guide User Manual
Page 73
Intro
Jumpstart
73
PROMOTING YOUR
BUSINESS
Promote
AdWords for video uses TrueView, the YouTube family of ads
that only charges you when a viewer decides to watch your
video. There are four types of TrueView ads: in-search,
in-slate, in-display, and in-stream.
Learn more about each format on the following page.
If you are new to online video advertising, we recommend
that you set your ad to run in all four TrueView formats
across all three networks by selecting
Automatic.
Jane chooses Automatic because she wants to see how
her audience responds to her ad across all ad formats
in as many places as possible.
Step 6: Choose Your Ad Formats & Networks
Ad formats
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