Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Guide - Manual (Page 15)

GETTING STARTED
WITH
VIDEO
Intro Plan Shoot Edit Publish
15
Typically, informational videos help you explain the basics of your product
or service and create an emotional bond between you and your customers.
Informational Videos
TIP: We’ve included a more detailed section on how to write a
script about your business, beginning on page 18.
About Your Business
This type of video gives an overview of your product
or service, shares a little background about you as a
business owner, and may even introduce an employee
or two.
Testimonials
When a customer talks about his or her experience
with your business, it’s called a testimonial.
Testimonials offer a great way for new customers
to learn from current ones.
Product Demonstrations
Product demos give a tour of how your product works,
and are more of a “soft sell” than an infomercial.
Mike talks about why he started Six Pack Shortcuts:
www.youtube.com/watch?v=X4kHOha5YMg