Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Guide - Manual (Page 97)

TRACKING YOUR
SUCCESS
Intro Tools Insights
97
AdWords for video: All campaigns view
Date range – Changes
the dates displayed in
the graph and table.
Views – The number of
times your ad was viewed.
View rate – The percentage
of viewers who chose to
watch your ad.
Graph type – Choose
between Views, Cost,
Average CPV, View rate,
and Conversions.
AdWords for video: All Video Campaigns Report
Average CPV (Cost per View) –
The average amount you paid
each time someone viewed
your ad.
Impressions – The number
of times your ad was
displayed.
Campaign – Click here
to see a report on a
specific campaign.
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