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Success, Adwords for video: all video campaigns report – Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Guide User Manual

Page 97

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TRACKING YOUR

SUCCESS

Intro

Tools

Insights

97

AdWords for video: All campaigns view

Date range

– Changes

the dates displayed in

the graph and table.

Views

– The number of

times your ad was viewed.

View rate

– The percentage

of viewers who chose to

watch your ad.

Graph type

– Choose

between Views, Cost,

Average CPV, View rate,

and Conversions.

AdWords for video: All Video Campaigns Report

Average CPV (Cost per View)

The average amount you paid

each time someone viewed

your ad.

Impressions

– The number

of times your ad was

displayed.

Campaign

– Click here

to see a report on a

specific campaign.

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