Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Guide - Manual (Page 81)

Intro Jumpstart
81
PROMOTING YOUR
BUSINESS
Promote
You can create a Call-to-Action overlay to share more information about your video, raise interest in your
channel, or link to your website at no extra charge. Follow these steps to create a Call-to-Action overlay
for your video:
1. If you haven’t already done so, link your YouTube channel and AdWords account by following
the directions on page 69.
2. Click your campaign from the left column.
3. Choose the Videos tab and find your video in the list.
4. Click Add Call-to-Action overlay below your video and enter your headline, description, and
display and destination URLs. The destination URL can be your website, channel, or other online
destination.
Optional: Create a Call-to-Action Overlay
NOTE: Your Call-to-Action overlay will remain active for TrueView in-search and in-display videos for the duration of
your campaign. It won’t be a permanent feature of your video.
The overlay appears as soon as the video
begins to play and can be closed by the user
81