Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Guide - Manual (Page 71)

Intro Jumpstart
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PROMOTING YOUR
BUSINESS
Promote
1. Set your locations. Make the most of your ads by choosing cities, regions, or countries where your audience lives
and works.
Jane’s office is in Los Angeles but she wants to grow her business across California. She decides to start running her ads in
the entire state to learn more about who’s interested in her services.
2. Choose your languages. What languages do your customers speak?
Jane’s video is in English, so she doesn’t change the default language setting.
Step 4: Select Your Locations & Languages
TIP: Discover key insights about where your audience lives with reports from YouTube Analytics and Google AdWords for video.
Learn how in the Tracking Your Success section.
NOTE: Jane knows that more than 25% of California residents speak Spanish, so she plans to add Spanish-language captions
to her video and create a new AdWords campaign for this audience later. Learn more about captions in the Managing Your
Videos section.
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