Business, Reach your goals with adwords for video – Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Guide User Manual
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Intro
Jumpstart
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PROMOTING YOUR
BUSINESS
Promote
You’ll get the best performance out of any online ad campaign by taking some time to think about
what your overall business goals are and what results you’d like to see from your campaign.
AdWords for video can help you reach a number of these goals, including:
Reach Your Goals with AdWords for video
I Care About Reach
AdWords for video can help your business reach thousands of users and drive social
engagement across a range of ad formats.
I Care About Sales
Video ads are extremely engaging. Nine out of ten people can be enticed to view them.
1
With the powerful analysis of AdWords, you can take your video campaigns even further
by tracking which viewers respond best to your content, and tweaking your campaigns to
reach more qualified leads. You can also drive traffic from YouTube to your website with
Call-to-Action overlays.
I Care About Increasing My YouTube Video Views
AdWords for video views count toward your overall YouTube video views, and are an
efficient way to elevate your video’s view count and popularity.
AdWords
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1. McKinsey & Co., The Impact of Internet Technologies: Search, Global, Jul 2011
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