Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Guide - Manual (Page 121)

Appendix Resources Glossary Workbook
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6. Promote & Engage Checklist
Keep track of how you decide to promote your video and engage new customers.
Promote:
Advertise with an AdWords for video campaign.
Embed your video in your website.
Outreach to relevant blogs, sites, and online communities.
Update your social media.
Email your mailing list.
Add a link to your channel to your print ads and business cards.
Engage:
Engage with the audience in the comments section during the first few hours of promotion.
Add annotations to encourage your viewers to subscribe and comment.
Set the video as the featured video on your business’ channel page.
Add the video to a playlist on your channel.