Video, Write a script about your business, Scriptwriting in 3 parts – Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Guide User Manual
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GETTING STARTED
WITH
VIDEO
Intro
Plan
Shoot
Edit
Publish
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If you’ve never made a video before, an overview of your business is a good place to start. It gives viewers a
sense of who you are and what your business can do for them. Remember, no one knows your business’ story
better than you do, so even if you plan to get help from employees, friends, or family, your first draft will be an
excellent starting point.
Write a Script About Your Business
RESOURCE:
at the end of this guide and use it to follow along
and write a script about your business.
Scriptwriting in 3 Parts:
The Beginning
Grab your audience’s attention. Be bold—not bland. Introduce your product or service and
explain how it addresses your audience’s needs. What’s the point of your video?
The Middle
Contrast your audience’s problem with your trusted solution. Continue to build your story.
What other ways does your business help your customers?
The Conclusion
Summarize your business’ value as succinctly as possible and close with a clear call to action.
To demonstrate, let’s continue to follow entrepreneur Maya as she uses the YouTube Workbook for Business to write
a script for her business.
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