Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Guide - Manual (Page 70)

Intro Jumpstart
70
PROMOTING YOUR
BUSINESS
Promote
If this is your first time logging in, you should see
“Create campaign and ad,” where you’ll select your video
campaign settings and create your first ad.
1. Write a campaign name. This is for your
reference only and won’t be visible to viewers.
To illustrate how to set up your first campaign,
let’s follow Jane, owner of Jane Chase Design, an
interior design company. Jane’s first YouTube
video focuses on kitchen remodeling, so she
names her campaign “Kitchen Remodeling.”
2. Enter your daily budget.
Jane wants to spend a maximum of $500.00 per
month on this campaign, so she enters a daily
budget of $16.44 (30 days per month
on average).
Step 3: Choose Your General Settings
TIP: Not sure how much to budget for your campaign? You can spend as
much or as little as you want because there’s no minimum for AdWords.
The size of your budget is entirely up to you, and you can edit this amount
whenever you like.
16.44