Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Guide - Manual (Page 43)

Intro Video Channel Design Dialogue
MANAGING YOUR
VIDEOS
43
Think of your title as the headline of your video. A good title
entices someone to watch your video and includes keywords
and phrases that customers use when they search for
videos.
Keep your title short, specific, and use keywords at the
beginning. If you want to include your brand name in the title
and your brand isn’t well known, include it at the end.
Vera is the artist and owner of Vera Simon Jewelry.
She’s uploading a video showcasing her new collection
of women’s watches.
She makes a short list of possible titles, then chooses
one that she thinks would excite her audience,
“Gorgeous Women’s Watches from Vera Simon Jewelry.”
Step 1: Add a Title
TIP: You can use Google’s free AdWords Keyword Tool
to find search terms related to your business. Give it
a try at adwords.google.com/keywordtool
Vera’s eye-catching title