Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Guide - Manual (Page 31)

GETTING STARTED
WITH
VIDEO
Intro Plan Shoot Edit
31
Publish
Once you have a general idea of how your clips will play out in your timeline,
consider adding transitions, overlays, and other effects where appropriate.
The effects, transitions, and overlays you choose should depend on your
audience. For example, the local historical society might want to change some
of its color footage to black and white to transport the viewer back in time, but
this effect probably won’t make sense for Jenny’s Flower Shop.
Step 2: Add Transitions, Overlays & Effects
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TIP: Simple transitions are best for professional-looking results.
Use a fade intead of a cut
Use graphic text overlays
Ken Burns effect
TIP: Use effects sparingly. It’s easy to overwhelm your viewers.
Transitions
Rather than having one clip jump to the next, you can add a transition,
such as a fade, that combines audio and video from two clips in your
storyboard. Using transitions will give your video a more gradual feel
than jumping from one clip to the next.
Overlays
Text overlays are a useful tool for giving your customers more
information, like the name of the person speaking, your address, your
website, or your phone number. Use text overlays to reinforce your
call to action, for example.
Effects
Most editing programs let you add effects, like the “Ken Burns effect,”
which makes the camera move over a still image.
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