Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Guide - Manual (Page 11)

GETTING STARTED
WITH
VIDEO
Intro Plan Shoot Edit Publish
11
Background Info
Here, you’ll fill out basic information about your
business.
Think about your product or service and what
you offer your customers. These are good things
to have down on paper so you can stay focused
and brief anyone who helps you create
your video.
Step 1: Write a Creative Strategy
(cont’d)
Creative Strategy
Background Info
Company name: Northlake Bed and Breakfast
Product/service description: A 10-room bed and breakfast in central Vermont that offers
visitors a relaxing night’s sleep and access to New England’s natural wonders. Northlake
Bed and Breakfast also sells food products, including our own all-natural maple syrups
and a variety of stone-ground Belgian waffle mixes.
Promise/guarantee: Northlake visitors will feel refreshed, relaxed, and reconnected to
the natural world.
Where product/service is sold: Northlake Bed and Breakfast is located in North Windham,
Vermont. Our food products are available in our gift shop and at the North Windham
General Store.
Target Audience
Age: 30+