Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Guide - Manual (Page 57)

Intro Video Channel Design Dialogue
MANAGING YOUR
VIDEOS
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Your viewers are more than just an audience—they’re part of a community. They frequently interact with
channel owners and each other through comments, messages, and more. Empower them to grow your
brand and they could become your business’ best promoters.
Step 1: Subscribe & Comment
4 Ways to Build Your Community on YouTube
TIP: Your comments on your uploaded videos get pinned to the top of the Comments
section, prominently featuring your engagement with customers.
TIP: You can block and delete comments, if needed, by selecting the dropdown next to
the comment and choosing Remove or Block user.
1. Respond to comments
Your replies spur more viewers to comment when they notice you actively respond.
Your first commenters are likely some of your top customers, and building comments
early can help improve your video’s ranking in search.
2. Subscribe to relevant channels
Stay on top of how other businesses in your industry use YouTube, and they may show
their appreciation by subscribing to your channel, too.
3. Make a schedule for creating new videos
Most successful YouTube users update their channels regularly to keep content fresh
and viewers coming back.
4. Where possible, promote your videos outside of YouTube
Learn more in the next section, Promoting Your Business.
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