Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Guide - Manual (Page 115)

Appendix Resources Glossary Workbook
115
Background Info
Company name:
Product/service description:
Promise/guarantee:
Where product/service is sold:
Target Audience
Age:
Gender:
Location:
Annual income: $
What’s important to them?
What do they want or need?
Are there any upcoming opportunities?
Goals
What is the main goal of your video?
(e.g., drive awareness, introduce my business, etc.)
What do you want your audience to do? (e.g., visit my website, eat at my restaurant, etc.)
Call to Action
What’s your call to action?
1. Creative Strategy