Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Guide - Manual (Page 18)

GETTING STARTED
WITH
VIDEO
Intro Plan Shoot Edit Publish
18
Now that you’ve come up with a strategy for your video, the next step is to write a script. Don’t worry if you’ve never
written one before—this section will start you off on the right foot. With a well-written script, you’ll be able to deliver
a clear message and stay on track when you shoot your video.
Step 3: Write a Script
8 Tips for Effective Scripts
1. Keep it simple.
Write in short, easy-to-understand sentences.
2. Hook your viewer.
Use the first 15 seconds to draw your customers in.
3. Focus on your audience.
Who is the video for? What do you want them to think and feel?
This is as much about your customer as it is about your business.
4. Write conversationally.
Your script should sound natural and read the way people talk.
5. Read your script out loud before you press “record.”
It’s one of the best ways to catch errors and awkward sentences.
6. Use one creative approach per video.
Any more and you risk confusing your audience.
7. Issue a clear call to action.
For example, ask your viewer to comment on or “like” your video, visit your website,
or call you to learn more.
8. Make it compelling.
Tell your story with honesty and emotion. Often, that’s all it takes to make
an impact with customers.