Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Guide - Manual (Page 76)

Intro Jumpstart
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PROMOTING YOUR
BUSINESS
Promote
Keep the following tips in mind when writing the text for your ads:
6 Tips for Writing Attention-Grabbing Ads
1. Think about your customers. Use the words “you” and “your” to capture their attention.
2. Include call-to-action words like “watch,” “learn,” and “discover.”
3. Tell your audience exactly what they’ll see in your video. Be direct and compelling.
This will help you get more clicks from interested viewers.
4. Highlight any special offers or features mentioned in your video.
5. Link your ad to customized videos that match the information in your ad text.
6. Test multiple videos, formats, and text to get better insight into what ads will perform best for you.
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