Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Guide - Manual (Page 13)

GETTING STARTED
WITH
VIDEO
Intro Plan Shoot Edit Publish
13
Step 1: Write a Creative Strategy
(cont’d)
Creative Strategy
Goals
What is the main goal of your video? Generate interest in Northlake Bed and Breakfast as
a premier vacation destination in Central Vermont.
What do you want your audience to do? Book their next vacation with Northlake Bed and
Breakfast.
Call to Action
What’s your call to action? Come spend a quiet weekend at Northlake Bed and Breakfast.
You can check room availability online at www.northlakebnb.com, or by calling us
7 days a week at 555-555-5555.
Goals
What do you want your video to do?
Drive traffic to your site? Increase sales?
Answer customers’ questions? Whatever goals
you have for your video, write them here.
Call to Action
It’s always a good idea to ask your viewers to
take some action after watching your video.
Maybe you want them to “Subscribe” to your
YouTube channel, add a comment, or visit your
website. Your call to action should be a direct
reflection of your goals.
TIP: Maya could create a
separate strategy to guide
the creation of videos that
promote Northlake’s
food products.
RESOURCE: You can find
plenty of call to action
ideas in the YouTube
Creator Playbook, free to
download at
www.youtube.com/yt/
creators/playbook.html