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Videos – Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Guide User Manual

Page 49

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Intro

Video

Channel

Design

Dialogue

MANAGING YOUR

VIDEOS

49

Your channel title is the most prominent text displayed on

your channel page, so we recommend changing it to your

business’ name or a name that resonates with your customers.

Step 1: Update Your Channel Title

Step 2: Write a Channel Description

Step 3: Add Channel Tags

TIP:

To change your channel title, description, or tags at any

time, select your

username and click My Channel. Then choose

Edit Channel

in the top right and click the

Info and Settings tab.

Title, description, and tags

Similar to video tags, channel tags help people discover your

channel on YouTube. Add a mixture of tags that are specific

to your business and videos and common to your industry

or trade. Learn more about tags on page 45.

Fill in information about your business so visitors can learn

more about who you are. Be detailed, use complete sentences,

and include your business’ telephone number. Feel free to

borrow text from the About section of your website.